Unlike regular azalea's, encore azalea's bloom more than once. They always have prolific flowerings in the spring and fall, but I've had them bloom in the summer on occasion. I have two encore azalea's and three regular azalea's in the front garden. I like the color of regular azalea's (a deep, dark red), but I love that the encore azalea's grace my flower beds with their delicate pink petals multiple times throughout the growing season. It's know I'm in for a treat when I notice beautiful blooms forming. I love flowers! They ask for so little ... all they want is water and a little fertilizer now and then ... and they'll reward your kindness with an explosion of color. Seeing flowers in my yard always make my heart smile.